Cold treatment products have been enthusiastically participated in the rural areas calls for oversight mechanisms - bringing home appliances, monitori

Individual business products will be excluded from household appliances to the countryside beyond the normal promotions, so with the main push for high-margin, low volume model run in terms of prices, products, home appliances to the countryside the situation is very embarrassing.

Recently, journalists in Beijing, Nanjing, Hefei, Yangzhou and other places in the interview process understands the business of promoting Appliances to the countryside Course of the project there are significant differences. Even individual businesses will Home Appliances The countryside as a public relations gimmick, but it's hanging shop signs in designated rural areas appliance stores, actually buy the products home appliances to the countryside. In addition, the appliances to the countryside in business promotion neither the Ching Ming Festival Golden Week, a small business warfare programs, there is no indication that there appear in the "May 1" Golden Week promotion programs may be. Home appliances to the countryside in the early promotional stage, there can still understand such phenomena; But today, bringing home appliances business enthusiastically participated in the cold treatment experienced the phenomenon of home appliances to the countryside at this stage there is exposed many problems.

Bringing home appliances shop in nominal specified

Information, as of April 22 record network system, the number of home appliances to the countryside has already reached 12,647, the record reached the 3984 product models. More recently, sales of home appliances to the countryside every success in the countryside of Sichuan in March appliance product sales reached 10,000 units daily, Shanxi, bringing home appliances sales exceeded 10 million yuan, over 10 million units in Liaoning, Guangxi countryside product sales of more than 2 billion Hebei Province launched a one-stop home appliances to the countryside Service Pilot work around the home appliances to the countryside have made great progress.

However, the reporter visited Gome Beijing Gongzhufen shop (Beijing-Z00147), Anhui 100 Fa Yuen Street, a large electrical store (record number: Wan-Z02962), Suning Suzhou Road, Hefei Electrical Shop (Record No.: Wan-Z00812), Five Star Suzhou Road Hefei, hypermarkets (record number: Wan-Z06968) when the scene learned that the store bringing home appliances products like rate and stocking rate out of the situation is not ideal.

's Farmers as a home appliance chain in Beijing, giant stores Air conditioning Zone air-conditioning when required to buy home appliances to the countryside, been told Purchasing Guide: "We do not sell appliances to the countryside air. Expensive, function normally, without coupons not Fanquan, we mall not to participate in the overall activity. Why do not you see what we This is a 1399 yuan of Haier air conditioning do? "a reporter asked:" What power this air it? "Purchasing Guide on the energy shell, pointing like logo, casually told reporters:" four energy efficient, save money, not save electricity, power is not worth. "

Journalists in store Refrigerator Sales area, pleasantly surprised to find a wide red banner master, wrote, "bringing home appliances sales area." When rushed to the area, the reporter found that about 30 square meters in places, only two posted on the Siemens refrigerator prototype product identification appliances to the countryside, the remaining products have posted a hand-drawn label: "prototype." Here is actually the original "prototype Bargain Zone", while household appliances to the countryside banner play advocacy role is also only just.

Enthusiastically participated in the mystery behind the cold treatment

Reporters in Hefei, Nanjing, Yangzhou and other places in the home appliance chain stores also faced a similar situation, a large number of home appliances buy home appliances shop in the countryside countryside designated products, sales of home appliances to the countryside area in name only and the transfer of sales Purchasing Guide situation.

A home appliance chain planning department officials told reporters in an interview: "bringing home appliances products for manufacturers and merchants, since the price is too low transparency and profits. So to the Purchasing Guide manufacturers in the sales commission than the ordinary machine type is less about 2 / 3, thus affecting the enthusiasm of Purchasing Guide, there has been more sales in turn. individual businesses will be bringing home appliances out of the normal promotional products, the result with the main push for high-margin products, low prices run in terms of volume models, household appliances to the countryside the situation is very embarrassing product. "

Well-known industry observer, who fly, said: "bringing home appliances products explain the phenomenon of discrimination by manufacturers, home appliances to the countryside in the early stages of the policy is fully upgraded, manufacturers will be bringing home appliances brand laced with gold as a public relations gimmick, in Business is business state of mind by fame and fortune and lack of integrity and social responsibility is also very common situation. "

It is understood that bringing home appliances store products out of the designated sample rate and volume of the case prepared in different types of regional market performance are not the same.

I am China Print Net writer, reports some information about rocker switch panel , reed pipe.