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Market competition for a second-line kitchen appliances desire to rural areas - kitchen appliances, home appliances to the countryside - HC Network Ap
Nowadays, as companies did not take part in kitchen appliances Home Appliances Countryside activities, had to squeeze in one second-tier markets gain badly beaten, while the rural market demand for large kitchen appliances.
Clean kitchen power by popular Not long ago, journalists in the board Fu, horizontal bar and other townships interviews found
Gas stoves With so cleaning kitchen appliances have become the local rural families continue TV After the first buy the product. Many rural households have purchased a gas stove, gas stove in the family purchased the lead, not to buy the family has seen the advantages of gas stove easy to clean, most have indicated their intention to buy.
Apart from farmers in rural areas the main force of revolution in the kitchen, in the urban-rural migrant workers living in rural households is a major power consumer appliances, many migrant workers in
Zhongshan "Settle down" after the first thing is to build the kitchen, to buy cheaper gas stoves and other kitchen appliances.
Set up in the rural market town electrical firm of Mr. Hu told reporters after the Spring Festival every year before Chinese New Year and workers who came to Zhongshan to find work, are the peak sales of color TV and cooker, up to a day when he sold off 30 sets.
rural market is a hodge-filled Rural market kitchen appliances huge market space, on the crowded city brutal competition in the kitchen appliance is a good business opportunity, but when reporters visited the rural market, mostly to see some unknown three or four lines and no-name brand products, not only the quality is not guaranteed, there is a variety of security risks. Some products are not only not flameout protection device, the product material is also very time, energy efficiency is very low.
In Zhangjiabian, people, triangle, etc. The urban fringe area, the reporter saw many migrant families and the local rural families to buy the gas stove is three, four-brand products, and some still have not heard off-name products. In Hu's shop, the reporter also saw the majority-name products. He told reporters that he had also sold some well-known brands, but because of expensive, sold poorly, so I gradually abandoned.
Wu Jian, general manager of Vantage in the mountainous area told reporters they saw the great potential of rural market has been opened in the city more than 20 stores, but is unable to go deep into some of the relatively backward rural market town . A lot of the rural market for them, or blank spots.
should seize the opportunity to go to the countryside With industry analysts believe that first-line kitchen appliance brand in the absence of the rural market, there are three reasons. First, the rural market and consumer habits in order to price first, which farmers buy cheap which, while the line is the high-end brand positioning, target consumer group therefore essential to focus on cities with higher levels of consumption; second tier brand in order to establish its own brand image, sales of basic home appliance chain stores rely on; third tier brand product structure with three, four market's product mix is very different, the former pay attention to beautiful, generous, technology, performance and quality, while the latter skills-oriented.
Kitchen electric companies have to appeal to rural consumers as incomes rise and lifestyle changes, especially in the country to promote the activities of home appliances to the countryside, rural household appliances market space is quite obvious, to expand the rural market has become a household electrical appliance industry under the influence of the current global financial crisis is an important way. In this case, the State should also be provided to kitchen appliances enterprises the opportunity to develop the rural market, only to farmers in the purchase of kitchen appliances also enjoy the financial subsidy, they will get more kitchen appliances safer service.
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Market competition for a second-line kitchen appliances desire to rural areas - kitchen appliances, home appliances to the countryside - HC Network Ap
Nowadays, as companies did not take part in kitchen appliances Home Appliances Countryside activities, had to squeeze in one second-tier markets gain badly beaten, while the rural market demand for large kitchen appliances.
What kind of year we need electrical?
Small pieces of hair dryer, electric iron to a large of Microwave ovens , Fan , Small appliances Product has always been around us, the most frequently used home appliances, major appliances I store in the central city to see consumers flock to buy small appliances. Leshan Electric Budweiser official told the author, small household appliances by 2008, the impact of raw material prices have increased production costs, while consumers have higher demands on product quality and accelerate the entire industry reshuffle, brand concentration further strengthened. Then, the small household appliance market in 2008 will show how the pattern? What consumers really need to do small household electrical appliances?
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