"Appliances to the countryside" narrow the gap of urban and rural consumption - household appliances to the countryside, color television -

Editor's note: the international financial crisis on China's economy is becoming more evident that in this environment, "

Bringing home appliances "The rural market demand to stimulate and increase the profits of enterprises and new appliances in rural development is of great significance. February 1, 2009, bringing home appliances from 12 provinces (autonomous regions and municipalities) spread across the country, Qingdao as the first" appliances to the countryside, "the pilot cities, to other provinces and cities to provide valuable experience.

Qingdao in January 2008 officially launched a pilot home appliances to the countryside. As of December 31, 2008, sales of home appliances to the countryside Qingdao products 225 000 units, achieved sales of 350 million yuan. In the home appliances to the countryside, led by

Hisense , Haier, Aucma three brand products in Qingdao City, the rural market achieved sales of more than 30% year on year growth, forming a "must benefit farmers, businesses have to market, the government may support of the people" a good situation, especially in response to international financial crisis and the expansion of domestic demand for the positive role becomes increasingly obvious. Qingdao, home appliances to the countryside for work, the reporter interviewed the Qingdao Economic and Trade Commission Director of Trade Services and Wang Chih-kang.

Qingdao, a forerunner Qingdao to participate in home appliances On the history of the countryside, Wang Chih-kang, said, in November 2007, we received the Ministry of Commerce calls higher-level direct the work we carry out home appliances to the countryside and to the implementation of this work, to do good. Subsequently the Ministry of Commerce and China Household Electrical Appliances Association director leading Huodu Fong came to Qingdao for investigation, Qingdao, home appliances to the countryside along the official start of work.

In fact, the recent efforts of the Qingdao Municipal Government has taken various forms and business co-developing the rural market, and achieved good results. With Hisense, Haier, Aucma appliances and other famous brands, Qingdao is known as a "city home appliances", Qingdao is also naturally become the implementation of the pioneer home appliances to the countryside policies.

Reporter learned that, in the home appliances to the countryside in the process of policy implementation, Qingdao Jiaozhou as the first pilot to county-level city. Subsequently, the glue holding the home appliances to the countryside city forum, organized by the financial department heads Jiaozhou, part of the township, city mayor and a group of home appliance plastic flow leading business executives to communicate with the Ministry of Commerce. Exchange found that the central idea of home appliances to the countryside has been a strong resonance in the countryside. Subsequently, Qingdao Economic and Trade Commission and the Ministry of Finance submitted to the Ministry of Commerce, a heavy report, a detailed report on home appliances to the countryside, in the instructions by the State Council, the "three provinces and one city" of home appliances to the countryside policy experiments started.

Wang Chih-kang said that after the first round of bidding, Qingdao has adopted "Public policies, corporate brand awareness" in the way of expanding the influence of home appliances to the countryside. Particular brand, we have Hisense, Haier made the lead, but behind the brand has a strong intellectual property and innovation behind it. Under this policy, the first quarter of 2008, Qingdao, sales of home appliances to the countryside is very good product, Qingdao enterprises also received a huge breakthrough.

Worth mentioning is that the high cost home appliances to the countryside is an important indicator of product to attract consumers. During the Spring Festival of 2008, 29-inch color a relatively high price

TV Out of stock of the situation there in Qingdao, which lead to the full attention of higher authorities, color TV limit price increases are followed by 500 decisions issued.

Farmers, businesses, government benefit all three parties The pilot period, three home appliance manufacturer in Qingdao for the characteristics of rural markets and peasant consumption habits, developed 77 new products, and home appliances to the countryside all the successful national pilot product, the listing has been welcomed by farmers. The other three pilot provinces is different from Qingdao is separately listed cities, the pilot period 20% of government subsidies is borne by the Qingdao municipal government, they no let-up, still carefully carrying out the work.

When asked appliances to rural areas the impact of Qingdao, Wang Chih-kang said, in June 2008, the Ministry of Commerce, Ministry of Finance of the leading research and then to Qingdao, and Qingdao, the work of home appliances to the countryside to make sure.

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