2009 "appliances to the countryside" is the first decline in sales - household electrical appliances, home appliances sales - Network Applia

8 Bringing home appliances Sell Volume of 3.7878 million units, amounting to 7.596 billion yuan, respectively, the chain fell 11.4%, 13.9%, is the first time this year, bringing home appliances sales fell. January-July the amount of home appliances to the countryside and the number of monthly sales have been climbing every month to maintain a monthly sales amount and sales volume of chain growth rate remained at 20%.

Small appliances Sales rose

Main refrigerator sales sales fell 21.7% in August, is bringing home appliances sales decline. January-June, refrigerator sales 5,421,800 units, sales amounted to 11.116 billion yuan, accounting for sales of home appliances to the countryside and the amount of weight were 68.5% and 56.42%. July refrigerator sales, sales value was 53.72% and accounting for 52.82%. In addition, Air conditioning Sales decline, is another reason. July blowout sale of high-temperature-induced air-conditioning, in August rainfall across the country climate air conditioning sales, sales fell 11.4%.

8 months of home appliances in the Countryside refrigerator, air conditioner sales fall, while TV , Washing machines, mobile phones and other product sales continue to grow. Concern is that in August, water heaters, Microwave ovens , Induction cooker and other small home appliances chain have seen substantial growth, an increase of 128%, respectively, 456%, 477%. Help with home appliances to the countryside by farmers about progressive policies, the farmers buy the product varieties of home appliances to the countryside and gradually diversified, not restricted to buy color TV sets, refrigerators, washing machines and other traditional household appliances, small appliances gradually into the peasant family.

Not low-end market

The average price of each product from the point of view, consumption of household appliances farmers cover the main mid-range and low grade products. Consumption of various products of different grades. TV, mobile phones, washing machines, the average price of home appliances to the countryside far below the price ceiling, the average price is the product of the low price. The refrigerator, air conditioning, the average price higher. August air was 2661 yuan, the average price has more than 2,500 yuan air conditioning wall limit. Refrigerator in August the average price of 2,093 yuan, 2,500 yuan and the maximum price gap between the small refrigerator. Refrigerator home appliances to the countryside of major products of rural market is no longer a low-end market mainly household appliances.

Many farmers to accept new varieties on the appliance quickly, in August appliances countryside activities Solar water heaters There sales increased significantly. August sales of the top five water heaters, except for the first Haier, the other four are solar water heater manufacturers. Huang Ming Solar Energy Group Co., Ltd. water heater sales in the second highest household appliances to rural areas, 28.883 million yuan sales revenue, sales of solar water heaters 9764 Taiwan is Taiwan in July and 2.7 times 3560 sales. Solar Energy Co., Ltd. Jiangsu Sun Yu was third, in August sales of 263.2 billion yuan, sales of 9425 units, was in July 1633 Taiwan's 5.7 times sales. The average selling price of solar water heater is about 3,000 yuan, higher prices did not affect the popularity of shorter solar water heater penetrated into peasant family.

Line brand benefit

Appliances to rural areas of market concentration is very high, not a little full of low-cost brand market. Home appliances to the countryside many successful businesses, there are many regions of second and third tier brands. The second and third line brands have on the home appliances market to high expectations of the countryside, but in fact because the brand, channel, sale, Service Considering different factors such as the first line appliance business is the biggest beneficiary of home appliances to the countryside. August color TV, refrigerators, washing machines, air conditioners, mobile phones, computer appliances to the countryside before the four sales accounting for more than 50% cumulative total, before the eight companies accounting for cumulative sales of more than 70%, are oligopolistic market. And the tendency of farmers to the home appliance brand strong in July and August sales of home appliances to the countryside each product all the same top three companies, only to change the ranking of individual enterprises.

Gradually increase the importance of rural markets. Ministry of Finance is working on improving the current policy of home appliances to the countryside, rural areas are now expected product price ceiling imposed by the policy will be canceled and replaced by the maximum subsidy will be standard. Cancellation of home appliances to the countryside products ceiling, you can push them to high-end product sales, sales structure for manufacturers to upgrade.

I am China Auto Suppliers writer, reports some information about clear pool balls , brick solar lights.